FROM THE SEA
by Jordan Rubin N.M.D.,C.N.C
Healthy Living cover story, volume 11.7
Whenever I tell someone the story of
FucoTHIN, there is almost always the
same reaction. I tell them that the product is a fat burner, and they roll
their eyes. After all, there are hundreds of products that tout their
ability to burn fat or raise your metabolism. The vast majority of them
don’t work or are extremely dangerous. Maybe you have had that experience
yourself? In fact, for the past seven years I have resisted completely the
urge to launch a fat-burning product. I have researched all of the
ingredients used in these products, and frankly I found that they didn’t
meet my standards or the standards of the doctors and scientists who I
collaborate with. While the market for weight-management products blew up, I
was happy to not be a part of it.
I felt that most of the products were unsafe (and indeed, products
containing ephedra proved to be deadly) or ineffective. I could understand
then why people would roll their eyes when I started telling them about
Garden of Life’s new fat-burning product
But something funny happens when I tell this story. You see, the story of
fucoxanthin, the main ingredient contained in
FucoTHIN, reads like an
action-adventure novel. There are exotic locales, cutting-edge science,
stories of ancient cultures, a dedicated Russian doctor, and even a sad,
tragic and untimely death. Of course, every story has a climax, a resolution
that both grabs and satisfies the person hearing the story. For FucoTHIN it
is this: It works. It burns fat, and it is clinically proven to do so
without all the harm that previous fat-burning formulas caused.
This is the story of FucoTHIN.
THE RUSSIAN DOCTOR
Dr. Zakir Ramazanov was a good friend of mine. More than anything, we shared
a passion for finding whole food ingredients that promoted vibrant health.
Dr. Ramazanov was a classically trained biochemist and plant physiologist
who graduated from university in Russia at the top of his class. After a
stint in the Russian army, he served as the head engineer at the Institute
of Solar Energy of the Soviet Union. It was there that he began
experimenting with solar bioreactors and how they affected the cultivation
of certain marine vegetables and algae, including spirulina and chlorella.
As his career advanced and eventually took him to the United States, Dr.
Ramazanov continued to develop cultivation methods that allowed for the
human consumption of sea vegetables more commonly known as seaweed.
Why seaweed? Why not look at beets, or cherries or apples? Dr. Ramazanov
focused on seaweed based upon epidemiological data from some of the
longest-lived and healthiest cultures on the planet. Scientists have found
compelling data that links the consumption of seaweed to the long-term
health of many Asian cultures, most notably the Japanese.
It is amazing to me how often we ignore data like this. Instead of following
the health secrets of the longest lived people in the world, we opt for
convenience foods such as greasy fries and mocha lattes and then wonder why
we are getting fatter and sicker. We even feel hopeless as to why. The
answers are right in front of us! Dr. Ramazanov understood that key
components of the Asian diet, namely seaweed, contributed to their
extraordinary health. He was determined to bring this message to the world.
Eventually, Dr. Ramazanov would move to the Canary Islands where he would
serve as the director of science for the Institute of Technology and Marine
Sciences. It was there that Dr. Ramazanov would learn about fucoxanthin, the
main ingredient in FucoTHIN, and its ability to burn fat.
It shouldn’t come as a surprise that fat burners are in such high demand—66
percent of all American adults are overweight. Total health care costs
associated with being overweight are over $90 billion a year and 59 percent
of Americans do not exercise at all. Only 9 percent of Americans eat the
recommended 5 to 9 servings of fruits and vegetables a day. In 1970, the
average person consumed only 2 calories a day from high fructose corn syrup.
In 2005, that number was 200 calories a day.
We don’t exercise enough. We overeat. We eat more of the foods that are
horribly unhealthy, and we are getting fatter because of it. As a result, we
have seen the proliferation of unsafe and unhealthy products designed to aid
weight management and burn fat.
Unscrupulous companies tout the benefits of their “magic pills” that
supposedly help you shed pounds without even trying. As I mentioned before,
most of these products are completely ineffective. Worse still, many of them
contain chemicals that have very dangerous side effects and can even cause
death. What is needed is a completely natural product that is clinically
proven to work.
That is where FucoTHIN comes in.
Fucoxanthin, contained in FucoTHIN, is a compound that is found in several
different types of seaweed. Fucoxanthin is a carotenoid (like lutein and
lycopene), which is a powerful antioxidant that protects cells from
free-radical damage. It is the pigment that gives brown seaweed its
characteristic color and also participates in photosynthesis (the conversion
of light into energy). While all of that makes fucoxanthin interesting, when
fucoxanthin was studied in the laboratory, it revealed a quality that makes
Fucoxanthin contained in FucoTHIN
actually burns fat.
But it gets even
better. Most fat-burning products work by creating a thermogenic effect in
the body. This is almost always done by stimulating the central nervous
system. Creating a thermogenic effect is good. Thermogenesis is the process
by which the body generates heat (energy) by increasing the metabolism above
While thermogenesis is good, creating this effect by boosting the central
nervous system can be incredibly dangerous, even deadly. Fucoxanthin is
unique because it creates a thermogenic effect without stimulating the
central nervous system. Fucoxanthin actually boosts your metabolism,
specifically metabolizing fat in the white adipose tissue like the kind
found around the belly, without giving you the jitters or causing you to
lose sleep (or worse).
Instead of the shotgun (and dangerous) approach of boosting your metabolism
by stimulating the central nervous system, fucoxanthin specifically works on
the deeper fat within the abdominal region.
While the discovery of the fat-burning potential of fucoxanthin was
groundbreaking, there was still one rather huge problem. In order to get the
right amount of fucoxanthin to effectively burn fat, you would need to eat
an outrageous amount of brown seaweed.
Dr. Ramazanov’s dedication to finding a way to make fucoxanthin available to
everybody is nothing short of inspirational. He was so excited about the
implications of the laboratory studies that he would spend the next seven
years figuring out how to solve the problem at hand.
As mentioned before, the problem was twofold. The first problem was one of
access. Very few of us have tons of edible seaweed in our backyard, and
while I like a seaweed salad as much as anyone, who wants to eat one at
The first step in finding a way to cultivate and extract fucoxanthin from
edible seaweed was to choose the right seaweed. Dr. Ramazanov experimented
with hundreds of different types before finally settling on two specific
strains, Undaria (Wakame) and Laminaria (Kombu). Once selected, he moved on
to the next issue.
The reality is that to extract enough fucoxanthin from the seaweed, you
would need to grow miles and miles of seaweed just to have enough to answer
the demand created by this unique product. Thankfully, Dr. Ramazanov’s work
with photo-bioreactors provided the answer.
By controlling the amount of sunlight and using large cultivation tanks
filled with pristine deep-sea water, he was able to perfect a process that
greatly concentrated (200 to 500 times) the amount of fucoxanthin from the
Finally, Dr. Ramazanov created a proprietary process used to
extract the fucoxanthin and make it available for human consumption.
There is a sad note to the story.
Dr. Ramazanov died before he could see fucoxanthin made available for mass
consumption. Fucoxanthin is his legacy, and I am here to carry that on.
ONE MORE STEP
For most manufacturers, the story would wrap up soon thereafter. After all,
there are laboratory studies that prove the method by which fucoxanthin
works. Why not make the product available and start seeing returns on the
seven-year time investment?
For me, the answer comes from our competition.
The trail of weight-management products is littered with broken promises. If
I was going to put Garden of Life and my name behind a fat burner, I needed
more than just studies done in a lab. I needed human clinical trials.
This is, of course, a gigantic risk.
After seven years of development, what if you take the product to clinical
trials and it doesn’t prove effective? What if the lab results aren’t
mirrored in humans? All the time and money spent on development would be
wasted. This is the reason so many of our competitors don’t perform the
human clinical trials. They are afraid of the results.
At the end of the day, though, you only have your name. People need to trust
that name. If FucoTHIN failed in human clinical studies, so be it. He
decided to put FucoTHIN to the test.
But of course you know by now that it didn’t fail. In fact, it succeeded far
beyond our expectations.
THE SKINNY ON FucoTHIN
In two separate double-blind, placebo-controlled clinical trials, a total of
150 overweight female subjects were put on
FucoTHIN, the Garden of Life
product that contains the concentrated fucoxanthin developed by Dr.
Ramazanov. Participants were put on an 1,800-calorie diet and monitored over
The results? In the first trial, the group that used FucoTHIN lost an
average of 14.5 pounds. The placebo group lost an average of 3 pounds.
Simply put, the FucoTHIN group lost 450 percent more weight than the group
that did not use FucoTHIN!
In the second clinical trial, study participants who used FucoTHIN
experienced an average metabolic rate of 18.2 percent higher than with diet
alone, and without stimulating the central nervous system or negative side
effects. In short, there was a 450 percent increase in weight loss, an 18.2
percent increase in metabolic rate—all without losing sleep,
or getting the jitters.
The Canary Islands, located off the northwest coast of the African
continent, are best known for the beautiful white sand beaches and
perpetually sunny weather which attracts droves of tourists every year. The
Canary Islands pretty much define the term tropical paradise. They also
happen to be where the fucoxanthin contained in
FucoTHIN, is cultivated
The marine vegetables contained in FucoTHIN are primarily grown in the
pristine and unpolluted waters off the coast of the Canary Islands. Today,
Garden of Life is the sole supplier in the United States of the clinically
studied fucoxanthin compound contained in FucoTHIN. After seven years in the
making, my team and I at Garden of Life are proud to offer FucoTHIN.
FUCOXANTHIN A TECHNICAL DESCRIPTION
Fucoxanthin is structurally different from other carotenoids and has a
totally different mechanism than any other fat-burning ingredients. The
research suggests that fucoxanthin works directly in white fat cells, the
predominant type of fat in humans, including the belly fat.
Both animal and human studies demonstrate that fucoxanthin from edible
seaweed possesses strong thermogenic properties with significant
implications for body weight reduction. This beneficial thermogenic effect
is related to the ability of fucoxanthin to ignite production of a
specialized protein called uncoupling protein-1 (UCP-1) in white fat cells.
UCP-1 targets cellular structures called mitochondria to boost the rate at
which fatty acids are burned and oxidized, thus generating more heat
production and resulting in significant white adipose tissue reduction.
As of today, fucoxanthin is the only natural food constituent that has been
proven to produce a thermogenic effect through UCP-1 upregulation in white
FucoTHIN Treasure Tails
DAVE AND MELONY BRADLEY—
Dave: “I really didn’t need to lose a lot of weight, so the 8 pounds I’ve
lost was all I needed to feel great. FucoTHIN absolutely helps slim down the
belly area and I have had to take my clothes to the tailor for alterations.
“FucoTHIN and the Perfect Weight America program has really energized me. I
went on a long, 24-hour overseas flight and had no jet lag at all
afterwards. It’s made a huge difference in how I feel every day.”
Melony: “I was struggling to lose the baby fat I’d gained with pregnancies
for a long time, but I finally lost it with FucoTHIN! I’ve dropped two pants
sizes and my husband thinks
I look great!”
JILL AND JAKE COX—
Jake: “Since taking FucoTHIN along with a healthy diet, I’ve lost 17 pounds,
and I’m down to what I used to weigh in high school! It feels awesome!”
Jill: “FucoTHIN is incredible! I have tried other weight-control supplements
that had stimulants, and they always made me sick. I haven’t had any side
effects from taking FucoTHIN. With FucoTHIN, I’ve dropped two pants sizes,
and I’ve been taking all my clothes to the tailor. I haven’t been this size
since I was 21! The difference in how I feel is unbelievable! I feel 10
years younger and have mental clarity with no more brain ‘cobwebs.’”
“I talked to my doctor before starting FucoTHIN and he
thought it would be perfect for me...I’ve lost 13 pounds, and I feel great!
FucoTHIN has made my stomach area flatter, and I have to wear belts with all
of my pants now! I’m less tired; I have lots of energy.”
In addition to the clinical trial, we ran a consumer trial! Participants in
the consumer trial took FucoTHIN, followed the Perfect Weight America Meal
Plan, exercised regularly and supplemented their diet with Garden of Life
Olde World Icelandic Cod Liver Oil, Super Seed and Living Multi Vitamins. At
the 10 week mark, the participants that weighed in had lost an average of 10
pounds. Individual results will vary. Always check with your doctor before
starting any diet or exercise plan.
FucoTHIN by Garden of Life, the most exciting breakthrough in fat loss in
the last decade, is available at Christine’s Cleanse Corner, Inc. Click Here
for Product & Ordering information or visit our
FucoTHIN web page at
or call our office toll-free at 877-673-0224.
These statements have not been evaluated by the Food and
Drug Administration. This product is not intended to diagnose, treat, cure
or prevent any disease.