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Oceans 3 - Capturing the Sea in an Omega-3
by the Healthy Living Magazine Health Experts

We know that omega-3s are particularly important in supporting blood flow (including from the heart and to the brain), flexible joints, healthy pregnancies, healthy weight, and more—but what if we could build a better omega-3 supplement? One that was all natural and did an even better job than any omega-3 supplement has ever done in the past? And what if this formula could be pinpointed to supply support for particularly special areas of health such as IQ, aging brains, and women’s hormonal health?

Building a better omega-3 supplement is exactly what Jordan Rubin, the founder of Garden of Life, set out to do recently. In the field of nutritional health, Jordan has been a leader for a decade and has radically changed our way of thinking about nutrition.

But why would Jordan and his team decide to launch a new omega-3 supplement into an already crowded marketplace? That story starts a century ago and is just as compelling as the groundbreaking omega-3 formulation, Oceans 3 Beyond Omega 3 formulas, created by Garden of Life.


Some 100 years ago people lived close to their food. If you lived near the ocean, the fish you ate was replete with omega-3s. If you were landlocked, you likely consumed meat and poultry that fed off the grassy plains, supplemented perhaps by trout or other omega-3–rich fresh waster fish, and these were rich in omega-3 fatty acids as well. Back then, of course, “grass-fed” wasn’t health-chic and “Eat Local” wasn’t a catchphrase as it is today; it was the only way to eat.

As the population grew however, technology and new techniques for raising both crops and livestock (as well as modern-day refining and processing) led to the industrialization of agriculture, which began to rob our diets of omega-3s, oftentimes replacing them with inflammation-provoking omega-6 fatty acids. “Today, inflammation is at the core of a host of our most pressing health challenges,” Jordan told Healthy Living. “These include heart and circulatory health, cell health, immune health, joint health and healthy weight, to name a few.

“Cattle and chicken that once roamed and ate freely of grass were instead fed carbohydrate-rich grains. Those grains were higher in omega-6 fatty acids, and the meat—and eggs from the chickens— that the livestock produced were subsequently higher in omega-6 fatty acids,” he said. “Additionally, the development of the screw-nut expeller press gave us oils from vegetables and seeds such as corn, soy, safflower, and sunflower— less expensive, commercial-friendly oils high in omega-6s and nearly devoid of omega-3s.”

Throw into the mix the rampant popularity of pre-packaged “on-the-go” comfort foods that so many Americans survive on, and it’s easy to understand the steady decline of omega-3 consumption and the increase in omega-6 consumption. Studies have shown that the typical American diet today contains anywhere from a 10:1 to a 20:1 ratio of omega-6 to omega-3. While we do need omega-6 fatty acids in our diet (they are essential), those ratios are entirely out of whack. The ratio that most experts agree represents a healthy diet is between 4:1 and 1:1, with recent studies pointing to a positive impact on key health factors when the ratio is below 4:1. The majority of Americans are far from that ratio, and the results are evident in the rise of health problems from nutrient deficiency.


While omega-3s have many benefits, their lack in our diets takes perhaps its greatest toll on cardiovascular health. Dr. Bruce Holub is one of the leading experts on omega-3 consumption. He notes that intake of docosahexaenoic and eicosapentaenoic acids (DHA and EPA), two of the most important omega-3s, is around 130 to 135 mg a day in the average North American diet. He goes on to say that fish and fish oil are the two most likely sources of DHA and EPA. But hardly anyone eats enough seafood or other sources of naturally occurring omega-3s such as flaxseed.

What effect can the consumption of these two fatty acids have on cardiovascular health? In a review of epidemiological studies, Dr. Holub found they “indicated that Americans who consumed at least 34 grams or more of fish per day on average had a 40- 50 percent lower risk of specific hearth health issues. This intake (34 gm fish/day) is the equivalent of approximately two fatty fish servings per week, which can be expected to deliver approximately 250-300 mg of DHA/EPA (combined) per day on average.”

Dr. Holub also goes on to compare heart health in North Americans and the Japanese, noting that the Japanese have better heart health while consuming significantly more fish and fish oil. The Food and Drug Administration has even gotten on board, by allowing products to use the following claim: Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.

In the end, deciding to launch a new omega-3 formulation was an easy one for Jordan and his team at Garden of Life. Of course, there are literally hundreds of fish oil supplements available on health food store shelves. Jordan doesn’t like to introduce “me-too” products, so there was a drive to innovate. The answer, which was fittingly found in the ocean, would startle Jordan out of a deep sleep one night.


About a year ago Jordan and his team began to review the omega-3 fatty acid supplements found in health food stores, of which the majority of the category revolves around fish oils. Jordan was both pleased and disappointed by what he found.

“It seems that everything that was called innovation in the fish oil category had to do with either purity or taste. That was both good and bad. Purity is a noble pursuit where fish oil is concerned because you want the highest safety standards. But I believe purity is a starting point in a great product, not the final destination. Improving taste leads to more people willing to take a good supplement, and that is a positive. The downside was that the innovation stopped there. I believed that the ocean had much more to offer than purified fish oil that didn’t taste gross.

“My team and I knew then that we wanted to bring our customers an innovative omega-3 formula unlike any that existed in health food stores today. We weren’t going to be satisfied with creating ‘just omega-3 fish oil.’ That was where the hard work came in.”


The idea struck Jordan Rubin as so many of them do—in his sleep. When most of them strike, he wakes up, types them into his Blackberry, and then goes back to sleep. When this one struck, it was big enough to make him get out of bed.

The idea for Oceans 3 shares the traits of so many great ideas. It is simple, one of those concepts that makes people say, “Why didn’t I think of that?” It is logical. The idea has both symmetry and synergy. Most importantly, it is an idea that addresses the most pervasive health challenges in America today.

Jordan is convinced that the ocean represents one of the last frontiers for health. He also believes that it has more to offer than just fish oil. His idea was to combine three superpower ingredients from the ocean into one formula that goes far beyond omega-3s—three of the most studied, effective and health-promoting ingredients the ocean has to offer. They each share many of the same health benefits in addition to unique attributes of their own. When combined, they work in concert to amplify their already enormous health potential. What are these three ingredients?

The benefits of EPA and DHA have become widely known and embraced by the medical and scientific community and include support for cardiovascular health, brain function, and nervous system health. But then there is fucoxanthin—the carotenoid derived from brown seaweed, a dynamic ocean-based antioxidant and the key ingredient in America’s hottest selling weight-loss dietary supplements. Antioxidants are noted for their ability to fight free radicals, which can cause damage at the cellular level.

Fucoxanthin has been shown to exert its protective effects directly in fat cells. Since metabolism requires oxygen, fat cells are a prime culprit for oxidative stress and, unfortunately, Americans are in no short supply of fat cells. But this important carotenoid also has been shown in several biological studies and clinical trials to really facilitate weight loss (probably accounting for the amazing weight loss benefits of brown seaweed consumption).

Astaxanthin comes from tiny micro algae with huge health-giving properties. The list of health benefits from astaxanthin is almost too good to be true. It promotes cardiovascular health, immune system health and joint health. It even supports the skin structure during sun exposure. Astaxanthin is a well-studied compound that has been shown to be 14 times stronger than vitamin E, 53 times stronger than beta-carotene, and 64 times stronger than vitamin C. As an antioxidant, astaxanthin benefits cardiovascular health, supports the body’s natural response to inflammation, immune system health, eye health and it even supports healthy skin, bones and joints.

Each of the three ingredients is strong enough to stand on its own. Combined for the very first time in the Oceans 3 formulations, they represent one of the most compelling innovations ever seen in the omega-3 category.

OmegaXanthin includes EPA & DHA, Astaxanthin and FucoxanthinOMEGAXANTHIN - BEYOND OMEGA-3

The unique combination of ultra pure fish oil, fucoxanthin and astaxanthin contained exclusively in the Oceans 3 formulas is appropriately named OmegaXanthin. OmegaXanthin allows fish oil, astaxanthin and fucoxanthin to achieve far more together than these already powerful compounds can do on their own, and this powerful combination is only available in Oceans 3 formulas.

But there’s a whole other aspect of Oceans 3 that consumers ought to really treasure: purity.


Purity first. That was Jordan’s mantra to his team when sourcing the fish oil that would be used as the base of all Oceans 3 formulas. Over the last decade purity has emerged as the number-one standard that must be met. “If you can’t ensure the utmost purity in your fish oil, you might as well not even launch the product,” says Jordan.

Fish oils are packed with health-giving properties, but unless they are carefully processed they can also retain environmental contaminants and toxins that may be harmful to your body. Because of potentially dangerous compounds such as mercury, lead, cadmium, arsenic, and dioxins, the oil must be meticulously purified.

Enter PureMax—an exciting new technology featured for the first time in various Oceans 3 formulas. “The goal,” Jordan says, “is to set a new worldwide standard for purity.”

It all starts with the fish. “First, our fresh wild-caught fish are sustainably harvested, and their oil is extracted literally within only a few hours. This pristine, fresh, high-grade fish oil is then sent through a multiple-stage molecular distillation process that both concentrates the EPA and DHA and removes environmental toxins such as lead, mercury, dioxins and PCBs. The end result is a pharmaceutical-grade fish oil that sets a new industry standard for purity and concentration.”


If you were to take a stroll down the supplement aisle of your local health food store you would find fish oils, astaxanthin and fucoxanthin sold separately, and for good reason. All three ingredients have unique selling points that justify a “standalone” product. With Oceans 3 Beyond Omega-3, you get an omega-3 fish oil of the highest quality with the added benefits of the two extraordinary antioxidants.

The truly incredible part? This is done without sacrificing the level of omega-3 fats in the product. A comparison to the number-one selling fish oil in health food stores shows that Oceans 3 Beyond Omega-3 has 675 mg of EPA and 450 mg of DHA versus 650 mg of EPA and 450 mg of DHA for the leading brand. The price is comparable as well. For about ten cents a day more, you can also get the amplified benefits of a synergistic combination of highly purified omega-3 fish oil, astaxanthin and fucoxanthin.

Additionally, stand-alone astaxanthin products containing 4 mg of astaxanthin per serving, the same amount you receive in the Oceans 3 Beyond Omega-3 formula, retail for anywhere between $19.99 to $24.99.

When you add in the fucoxanthin, you are getting an omega-3 fish oil product with more value than any other product, period. This represents a sea of change in omega-3 supplements where consumers get more value and quality and definitely a deeper approach to what it means to supplement for health.

For more product information on the Oceans 3 products,
please visit the following web pages:

Oceans 3 Beyond Omega-3 caps contain a synergistic complex of three health-promoting compounds from the ocean. OmegaXanthin provides all the benefits of a high potency Omega-3 supplement plus two ocean-based antioxidants for an amplified range of benefits unmatched by ordinary Omega-3 formulations.

Oceans 3 Beyond Omega-3 Cod Liver Oil is a synergistic complex of three health-promoting compounds from the ocean. OmegaXanthin provides all the benefits of a high potency Omega-3 supplement plus two ocean-based antioxidants for an amplified range of benefits unmatched by ordinary Omega-3 formulations.

Oceans 3 Better Brain is a synergistic complex of three health-promoting compounds from the ocean plus a dynamic suite of three clinically studied ingredients designed to support neurological and brain function. Brain health and memory loss are issues of concern for more and more people every day.

Oceans 3 Healthy Hormones supports hormonal and emotional health for women of all ages by providing all the benefits of a high potency Omega-3 supplement plus an amplified range of targeted benefits unmatched by ordinary Omega-3 formulations.

Oceans Kids - DHA Chewables - are a fun and convenient way to give your child all of the brain-boosting powers of Omega-3s in a YUMMY BERRY BLAST chewable softgel. Oceans Kids DHA Chewables are an excellent source of vital Omega-3 fatty acids with a high ratio of DHA to EPA, making it a great choice to help support your child’s health.

Read the Article:
Summertime Health Tips


The statements contained in this article have not been evaluated by the Food and Drug Administration. The information contained here is not intended to diagnose, treat, cure, or prevent any disease. Suggestions and ideas presented in this document are for information only and should not be interpreted as medical advice, meant for diagnosing illness, or for prescriptive purposes. The information in this article is not to be used to replace the services or instructions of a physician or qualified health care practitioner.

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