The RAW Revolution
Doctor’s Prescription for Healthy Living Article
 If
you’re seeking to find out where many of the innovations and trends in
the natural product industry have come from, you do not need to look
much further than Jordan Rubin and the team at
Garden of Life. This group is one of the leading hit makers in
natural health and nutrition. And when we refer to their "hits," we mean
ones with legs, solid credentials.
Jordan Rubin, CEO and founder of Garden of Life,
arguably brought more hot formulas and fascinating visionary concepts to
natural health in the first nine years of the millennium than almost
anybody else. In 2001, he familiarized us with homeostatic soil
organisms and made
Primal Defense, the number-one probiotic formula. He pioneered
the power of super-green foods with Perfect Food, another number one
hit. He single handedly made seaweed part of our health when he
introduced the hot dietary weight loss supplement
FücoTHIN.
Topping off the decade, Garden of Life brought both
the
Vitamin Code and RAW Food-Created Nutrients to natural health in
2008, and since their introduction, they have begun to dominate how we
think of our nutritional supplements—and their formulas get better and
better. Call this Garden of Life RAW.
Takes off Big
Why take processed vitamins? Why must nature stop at
the vitamin aisle? That was the quest with the
Vitamin Code and continues into its raw manifestation.
Interestingly, a lot of sales for raw formulas come
from vegans who have asked for supplements of their own that would meet
their overall high standards. Jordan enlisted the help of leading
experts in the field to come up with a concept that could work for
everyone, including, of course, the vegan diet. As Alicia Silverstone
makes clear in The Kind Diet, Americans are moving toward more
plant-based diets, which involve eating more live raw foods.
If you want to do this with your three meals, then why
would you want to take some kind of chemically concocted irradiated
nutrition product? Most consumers don’t know that in inexpensive,
substandard products, the herbs can be irradiated and acetone-stripped
until many of their nutrients are removed. There are great formulas out
there, of course, but altogether too many are overly processed, or they
just use single chemical isolates made in a chemical laboratory.
Garden of Life’s RAW super antioxidant, deep green
vegetables, seeds, sprouts, and colorful fruits are never heated and are
potentiated with probiotic cultures. All are grown organically. Because
of the concept of HSOs (probiotic soil based organisms), or what we know
as probiotics, individual nutrients were reverse engineered to be in
their most potent state through the miracle of probiotic fermentation,
the same process that nutrients go through in nature. When cultured, the
raw super foods and nutrients are artisanally crafted to be rich in
antioxidants like superoxide dismutase and other novel phytomolecules
that friendly bacteria have helped to make body ready.
This raw concept took off with
Vitamin Code multivitamins for women, men, prenatal, children,
and 50-plus categories, then went into single nutrients such as vitamin
C and vitamin D3, all potentiated with super deep green vegetables and
antioxidant-rich complementary fruits and herbs.
 Garden
of Life's big hit in 2009 was the
Vitamin Code RAW Grow Bone formula. This formula has very
impressive clinical credentials, thanks to Harry Preuss, M.D., at
Georgetown University Medical Center, who ran the clinical studies
showing the formula truly helps to rebuild and maintain normal bone
density. This is an algae-based calcium and trace mineral formula
emphasizing, besides calcium and all the trace minerals within its sea
vegetable complex, strontium and vitamin K, both with extremely
impressive clinical trial outcomes for bone growth. You definitely want
to put Grow Bone in your daily vitamin regimen in the fight against
osteoporosis.
Plus, the company is so confident in
Grow Bone that it offers a six-month trial; if it does not
assist in bone growth for you, the company promises to double your money
back (see
Grow Bone Challenge). Of course, with clinical trials behind
this formula, its ability to help is well supported, and they expect
few, if any, returns. It definitely works, or they couldn’t make this
bold statement.
Food on the Go
 Are
you looking for a great meal replacement? Who isn't?
RAW Meal goes beyond organic. This is the instant meal for when
you want something healthy while you are on the go or simply want a
low-calorie, sustaining liquid meal. Containing 26 super foods from raw
organic seeds, sprouts and greens, RAW Meal provides 33 grams of
protein, 14 grams of fiber and a healthy 4 grams of fat with only 250
calories per serving, making it an excellent choice for weight-conscious
individuals.
RAW Meal also offers 20
Vitamin Code vitamins and minerals providing at least 100
percent of the daily value of 16 key nutrients. Equally as important is
what’s not included in RAW Meal. It is gluten-free, dairy-free and
lactose-free. It has no soy allergens, no fillers, no isolates, no
synthetic nutrients, no artificial sweeteners and no preservatives.
RAW Meal naturally satisfies hunger and increases energy, making
it great for those looking to manage their diet and for a convenient
alternative to the pre-packaged or fast-food meals that dominate our
on-the-go lifestyles.
Boost Your Raw Protein Content
 Featuring
14 raw and organic sprouts,
RAW Protein is an excellent source of complete protein,
providing 18 grams, or 35 percent of the daily value, plus all of the
essential amino acids.
Use low fat
RAW Protein to increase the protein content of meals: just add
to food or beverages. It mixes instantly and has a neutral taste, making
it an excellent foundation for a refreshing, high protein energy shake
or smoothie. RAW Protein is suitable for almost anyone, including those
on vegetarian or vegan diets, low carbohydrate diets or for those with
gastrointestinal sensitivities to milk, whey, soy or other protein
sources.
The RAW revolution continues. New concepts are sure to
be embedded into the message. But in one way, nothing has changed. HSOs,
probiotics, super foods, culturing, maintaining a live food diet,
enjoying the benefits of plant-based nutrients—all of these may seem
like ancient concepts. Yet,
Garden of Life has simply brought back ideas from long ago. They
make a lot of intuitive sense.
Resources:
For more information on the
Vitamin Code Raw Vitamin Process, click here.
For more information on the
Raw Protein, click here.
For more information on the
Raw Meal, click here.
Also see the
Raw Cleanse by Garden of Life, click here.
Also see the
Perfect Food Raw Green Super Food, click here.
Related Articles:
Is Your Multivitamin Raw?
Raw is Good for Your Health, Are Your Vitamins Raw?
Enzyme Nutrition 101
Cracking the Code – The Vitamin Code
Raw Interview with Jordan Rubin,
“Raw Truth” Author
The statements contained in this article have not been
evaluated by the Food and Drug Administration. The information contained
here is not intended to diagnose, treat, cure, or prevent any disease.
Suggestions and ideas presented in this document are for information
only and should not be interpreted as medical advice, meant for
diagnosing illness, or for prescriptive purposes. Readers are encouraged
to consult their health care provider before beginning any cleanse,
diet, detoxification program, or any supplement regimen. The information
in this document is not to be used to replace the services or
instructions of a physician or qualified health care practitioner. |
