The Perfect Springtime Cleanse
by Jordan Rubin N.M.D.,C.N.C, founder of
Garden of Life
of the things that amazes natural health expert and bestselling author
Jordan Rubin is that so many people think it is normal to have a bowel
movement every two or three days. “No wonder so many people feel
lousy!” says the
Perfect Weight America author. “You should eliminate every
day—and better yet, two or three times a day—just like infants do.” He
adds that the retention of waste inside the colon presents all kinds
of health problems: harmful bacteria, intestinal parasites, yeasts,
In his book, Jordan recounts meeting hall-of-fame
nutritionist Bernard Jensen, Ph.D., who owned a health sanitarium in
Escondido, California, called Hidden Valley Health Ranch. The health
expert had always been one of Jordan’s heroes, especially after he had
read Dr. Jensen’s book Tissue Cleansing through Bowel Management.
Back in 2001, when Dr. Jensen was 92 years old, he
welcomed Jordan to his home. After Jensen’s wife, Marie, introduced
Jordan to him, Dr. Jensen, the esteemed health maverick, told Jordan
to take out his notepad. Listening like a freshman student sitting at
the foot of his professor, Jordan was reminded by Dr. Jensen that
cleansing doesn’t just affect your gut but everything in your body.
“What goes in doesn’t always come out,” he declared.
The bowel holds onto your waste materials longer than anyone realizes,
he said, and the toxic material decaying in the large colon is a good
place for health issues to get started. He called chronic constipation
a “modern plague” and the greatest present-day danger to health. He
blamed America’s love for fast foods and cluelessness about the
importance of colonic cleanses. Dr. Jensen urged Jordan—as someone
just starting to speak about health and write books— to carry on the
message of good health. “I felt humbled that afternoon,” Jordan
recalled, noting Dr. Jensen passed away three weeks later.
The meeting with Dr. Jensen was one of the major
reasons why Jordan later asked his team of scientists and physicians
at Garden of Life, including gastroenterologist Joseph Brasco, M.D.,
to design a gentle digestive cleanse that works in synergy with the
detoxification process. It can be combined with the
Perfect Weight America program, which is starting to create
This three-stage, thorough yet gentle cleanse is
available as a
Garden of Life product called
Perfect Cleanse, which works naturally in the digestive tract
to contribute to overall health and wellness.
Obviously, when many people hear the phrase “digestive cleanse,” they
think of taking a harsh-acting laxative that will keep them running to
the bathroom for the next week. Or perhaps they envision a colonic
machine where a tube is inserted into the rectum and their bowel is
flooded with several gallons of water in a matter of seconds.
But Garden of Life’s Perfect Cleanse system takes
a less painful approach to wellness. Perfect Cleanse is actually a
10-day internal cleansing program that doesn’t disrupt everyday
activities at all. In these budget-crunching, busy times, it is not
expensive, time-consuming, or challenging to perform.
“You may think that embarking on a digestive cleanse
is one of the wackiest things you could ever do, but I urge you to put
away that thinking,” Jordan says. “If you’ve never tried this type of
cleanse, I urge you to view this like a spring cleaning, a chance to
complete a top-to-bottom scrubbing of every nook and cranny of your
digestive tract. You need to reduce the toxic load that’s built up
over the years from exposure to toxins in the air, water, and food.”
Perfect Cleanse system involves following three simple steps:
Perfect Cleanse Purify - The liver carries toxins, metals,
microbes, and other metabolic byproducts that must be eliminated
through the gastrointestinal tract. Perfect Cleanse Purify supports
the body’s cleansing function, particularly the liver, to help with
Perfect Cleanse Purify is formulated with natural
whole food botanicals and contains chlorella, which is widely studied
for its ability to bind with environmental toxins and liver
antioxidants that participate in the production of detoxification
enzymes. Perfect Cleanse Purify contains milk thistle seed extract,
cilantro, yarrow flower extract, probiotic whole food selenium,
cracked-wall chlorella, aged garlic extract, dandelion root extract,
and broccoli extract. Three capsules of Perfect Cleanse Purify should
be taken 30 minutes before dinner with 8 ounces of water.
Perfect Cleanse Capture - The dietary fibers in Perfect
Cleanse Capture help to trap and bind undesirable compounds in the
digestive tract for transport from the body, which is crucial for
healthy detoxification. Perfect Cleanse Capture has been specifically
elected and combined into a patent-pending formulation that optimizes
toxin absorption by the fiber. This formula is free of common
allergens, including gluten, and is certified organic. It contains a
certified organic blend of flaxseed, pea hull fiber, alfalfa leaf,
barley grass, and chia seed. Perfect Cleanse Capture should be taken
30 minutes after dinner by mixing one scoop of powder into 8 to 12
ounces of water.
Perfect Cleanse Remove - The third and final step is Perfect
Cleanse Remove, which works by assisting the trapped toxins to move
smoothly through the digestive tract, gently sweeping the colon of
accumulated waste. Perfect Cleanse Remove is a gentle formula with a
digestive botanical blend that works while you sleep to promote a
healthy, comfortable bowel movement.
Perfect Cleanse Remove contains natural magnesium
salts, fenugreek seed extract, bishops’ weed, peppermint leaf, aloe
vera, finger root, and fennel seed. Three caplets of Perfect Cleanse
Remove should be taken before bedtime with 8 ounces of water.
You can expect some changes in your bowel movement
when undergoing this type of digestive cleanse. Your stools are likely
to become more frequent, softer, and change color. You may require
more sleep and feel tired during certain parts of the day. All of
these changes are a result of the body’s efforts to eliminate toxins.
take a load off your digestive tract and cleanse. A 10-day Perfect
Cleanse, as clearly shown in the book
Perfect Weight America, will leave you feeling lighter on your
feet and with a brighter outlook in just 10 days. This cleanse works
in harmony with your body to naturally release and remove toxins so
that you will feel like a better you. Unlike other harsh cleansing
products, Perfect Cleanse allows you to maintain your daily routine at
school, work or home without disruption. You will be impressed with
the gentle results.
"INCREDIBLE RESULTS" WITH PERFECT CLEANSE
Just how well does Perfect Cleanse work?
Jordan met Duong Sheahan at his Weekend of Wellness conference; at the
age of six, she was one of the fortunate “boat people” who escaped to
the United States after the fall of Vietnam back in 1975. “I’m a busy
mom and live with my three school-age children and loving husband in
the Chicago area,” she said in Jordan’s book. “Last New Year’s,
following my sweet tooth marathon over the holidays, I knew it was
time to clean house. Perhaps it was the sugar overload I felt in my
system. At any rate, I began doing the Garden of Life Perfect Cleanse.
“I had incredible results the first day. By the
third day, I felt like a revived person because the toxic buildup in
my system was leaving my body. My energy level increased immensely as
well as my mental alertness. Trust me; I need to be alert and full of
energy every day.
“I’ve recommended Perfect Cleanse to a few of my
friends, and they loved the results as well. The simple-to-use
directions on the box are great: just follow the 1-2-3 steps on each
bottle and you can’t mess up. I love that Perfect Cleanse is easy,
safe, made with organic ingredients, and is whole food based. I also
love the way it doesn’t introduce extraneous toxins back into my
system. I even lost my cravings for sweet things, like chocolate, and
that’s not easy!”
ADDING A WEIGHT-LOSS COMPONENT TO YOUR CLEANSE
his book, Jordan recommends a new nutritional weight-loss supplement
FucoTHIN, which has an interesting back story. In fact, it was
Jordan’s admiration and friendship with the scientist who pioneered
safe use of the active ingredient in fucoxanthin that led the company
he founded, Garden of Life, to develop what today is arguably the
hottest selling weight-loss supplement in America.
The story begins with the late Dr. Zakir Ramazanov,
who was a good friend of Jordan’s. “More than anything we shared a
passion for finding whole food ingredients that promoted vibrant
health,” he says. Dr. Ramazanov was a classically trained biochemist
and plant physiologist who graduated from university in Russia at the
top of his class. After a stint in the Russian army, he served as the
Head Engineer at the Institute of Solar Energy of the Soviet Union. It
was there that he began experimenting with solar bioreactors and how
they affected the cultivation of certain marine vegetables and algae,
including spirulina and chlorella. As his career advanced and
eventually took him to the United States, Dr. Ramazanov continued to
develop cultivation methods that allowed for the human consumption of
sea vegetables more commonly known as seaweed.
Why seaweed? Why not look at beets or
cherries or apples? Dr. Ramazanov focused on seaweed based upon
epidemiological data from some of the longest-living and healthiest
cultures on the planet. “Scientists have found compelling data that
links the consumption of seaweed to the long-term health of many Asian
cultures, most notably the Japanese,” Jordan said.
Eventually, Dr. Ramazanov would move to the Canary
Islands where he would work for the Institute of Technology and Marine
Sciences. While living there, fucoxanthin, a brown seaweed extract
that showed an ability to burn fat in clinical testing, caught Dr.
Ramazanov’s attention, ultimately leading to the extract becoming the
main ingredient in FucoTHIN.
Jordan said, “It shouldn’t come as a surprise that
fat burners are in such high demand. After all, 66 percent of all
American adults are overweight. Total health care costs associated
with being overweight are over $90 billion a year. Only 9 percent of
Americans eat the recommended five to nine servings of fruits and
vegetables a day. In 1970, the average person consumed only two
calories a day from high fructose corn syrup. In 2005, that number was
200 calories a day. We eat more of the foods that are horribly
unhealthy, and we are getting fatter because of it.”
Fucoxanthin, contained in FucoTHIN, is a compound that is
found in several different types of seaweed. Fucoxanthin is a
carotenoid (similar to lutein and lycopene), which is a powerful
antioxidant that protects cells from free-radical damage. It is the
pigment that gives brown seaweed its characteristic color and also
participates in photosynthesis (the conversion of light into energy).
When fucoxanthin was studied in the laboratory, it revealed a quality
that makes it unique.
Most fat-burning products work by creating a
thermogenic effect in the body. This is almost always done by
stimulating the central nervous system. Creating a thermogenic effect
is good. Thermogenesis is the process by which the body generates heat
(energy) by increasing the metabolism above normal. While
thermogenesis is good, creating this effect by boosting the central
nervous system can be very problematic for most people.
Fucoxanthin is unique because it creates a
thermogenic effect without stimulating the central nervous system.
Fucoxanthin actually boosts your metabolism, specifically metabolizing
visceral fat, the kind found around the belly, without giving you the
jitters or causing you to lose sleep, reports Jordan. Instead of the
shotgun approach of boosting your metabolism by stimulating the
central nervous system, fucoxanthin breaks down visceral fat within
the abdominal region, without the increased heart rate.
While the discovery of the fat-burning potential of
fucoxanthin was groundbreaking, there was still one rather huge
problem. In order to get the right amount of fucoxanthin to
effectively burn fat, you would need to eat an outrageous amount of
Dr. Ramazanov’s dedication to finding a way to make
fucoxanthin available to everybody was nothing short of inspirational.
He was so excited about the implications of the laboratory studies
that he would spend the next seven years figuring out how to solve the
problem at hand. The first step in finding a way to cultivate and
concentrate fucoxanthin from edible seaweed was to choose the right
seaweed. Dr. Ramazanov experimented with hundreds of different types
of seed stock before finally settling on two specific strains, undaria
(wakame) and laminaria (kombu), both used in Japanese culture. Once
selected, he moved on to the next issue.
The reality is that to concentrate enough
fucoxanthin from the seaweed, you would need to grow miles and miles
of seaweed just to have enough to answer the demand created by this
unique product. Thankfully, Dr. Ramazanov’s work with
photo-bioreactors provided the answer. By controlling the amount of
sunlight and using large cultivation tanks filled with pristine
deep-sea water, he was able to perfect a process that greatly
concentrated (200 to 500 times) the amount of fucoxanthin from the
Finally, Dr. Ramazanov created a proprietary process
used to extract the fucoxanthin and make it available for human
There is a sad note to the story. Dr. Ramazanov died
before he could see fucoxanthin made available for mass consumption.
Fucoxanthin is his legacy. Garden of Life is here to carry that on.
“Dr. Ramazanov told me that he believed fucoxanthin
could regulate a protein called uncoupling protein 1, or UCP1, which
controls the amount of fat stored in the body,” Jordan said. “UCP1,
which regulates the activity of a key gene responsible for maintaining
the body’s temperature, is found in white adipose tissue, or visceral
fat. This type of fat, which usually surrounds the internal organs
and sits under our bellies, is one of the major causes of ‘middle-age
spread.’ White adipose tissue isn’t that white; it more resembles a
disgusting yellowish glob of tissue. This type of fat gathers toxins,
leads to low-level inflammation, and harms people’s hormonal health.”
In the summer of 2006, news came of a study coming
out of Hokkaido University in Sapporo, where Japanese researchers
studied the effects of fucoxanthin on more than 200 laboratory
animals. The Japanese study found fucoxanthin effective in fighting
flab and stimulating the UCP1 protein, which caused stored fat to
break down. In tests on the laboratory animals, fucoxanthin resulted
in a 5 percent to 10 percent reduction in weight. The Japanese
researchers said that since the abdominal area contains abundant white
adipose tissue, the compound might be particularly effective at
shrinking oversized midsections.
Could fucoxanthin do the same for humans?
Study leader Dr. Kazua Miyashita said his team hoped that fucoxanthin
could be developed into a nutritional supplement that targeted harmful
fat. Professor Miyashita said that their testing was the first to find
that a natural food component had been shown to reduce fat by
targeting the UCP1 protein, but dieters shouldn’t just eat a lot of
miso soup or brown seaweed salad to lose weight because fucoxanthin
was not easily absorbed from whole seaweed.
Garden of Life released
FucoTHIN just before Jordan Rubin launched Healthy Toledo;
great timing for the participants and great news for those following
the Perfect Weight America program. What the Healthy Toledo
participants were told is something that you also need to know. All
the research showed that fücoTHIN’s fat-burning results took about
five to six weeks to react after you started taking one capsule with
each meal. The effects seemed to be gradual and measurable, providing
a steady metabolic boost, but research suggested that by taking an
advanced dosage of 9 to 10 capsules per day in divided doses, results
could be noticed in as early as two or three weeks. Either way, don’t
buy a bottle and think it’s going to work right away. It takes time
for your metabolism to shift.
FucoProtein High Protein Thermogenic Bars with Fucoxanthin
Weight America FucoProtein bars are deliciously nutritious
high protein and fiber dietary supplement bars, made with organic
ingredients that contain fucoxanthin, which has been shown in human
clinical testing to naturally boost metabolism, burn fat, and assist
in weight management. They are available in Chocolate Macadamia Nut
Crunch and Peanut Butter Crunch.
FucoProtein bars were designed for Jordan Rubin’s new
revolutionary lifestyle program Perfect Weight America, which invites
you to change your diet, change your life and change your world.
For more information on the Perfect Cleanse program, click here.
For more information on the Perfect Weight America program, click
For more information on FucoTHIN, click here.
For more information on Perfect Weight America FucoProtein bars, click
The statements contained in this article have
not been evaluated by the Food and Drug Administration. The
information contained here is not intended to diagnose, treat, cure,
or prevent any disease. Suggestions and ideas presented in this
article are for information only and should not be interpreted as
medical advice, meant for diagnosing illness, or for prescriptive
purposes. Readers are encouraged to consult their health care provider
before beginning any cleanse, diet, detoxification program, or any
supplement regimen. The information in this document is not to be used
to replace the services or instructions of a physician or qualified
health care practitioner.