The Right Time to Cleanse --
Jordan Rubin’s 10-Day Perfect Cleanse: Purify, Capture & Remove Plan
Healthy Living article by Marcus Wellman
believe that if the digestive system isn’t given a chance to restore
itself—through body therapies known as cleansing and fasting—then
digestive-related disorders can and will occur, affecting the very
core of how the body grows, repairs itself, gains energy, and reaches
its perfect weight,” says New York Times bestselling author Jordan
Rubin, founder of the whole food probiotic nutrient company,
Garden of Life. Rubin is a big supporter of cleansing for
health and weight loss, especially as detailed in one of his recent
Perfect Weight America.
This is why he strongly recommends that you embark
on a detox program he calls the
Perfect Cleanse —which combines a revolutionary 10-day
detoxifying eating plan and a 10-day, three-step cleansing supplement
system aimed at purifying, capturing, and removing toxins from the
Cleanse starts with an eating plan tailored to the seasons. In
the winter, you eat a homemade chicken soup for much of the day,
followed by a healthy salad at night. In the spring and fall, you eat
chicken soup, fruit, and a healthy salad, and during the hot summer,
your diet revolves around fruit during the day and a healthy salad for
You can take your cleanse to the next level by going
on the Perfect Cleanse system, which works naturally in the digestive
tract to contribute to overall health and wellness. This is where you
purify, capture, and remove.
“If you’ve never tried this type of cleanse,” Rubin
says, “I urge you to view this like a spring cleaning, a chance to
complete a-top-to-bottom scrubbing of every nook and cranny of your
digestive tract. You need to reduce the toxic load that has built up
over the years from exposure to toxins in the air, water, and food.”
Excess toxins can make you feel lethargic and impact
your health in many ways. The
Perfect Cleanse is a three-step system including a
patent-pending organic fiber blend that over a 10-day period works by
assisting the trapped toxins to move smoothly through the digestive
tract, gently sweeping the colon of accumulated waste. Don’t worry—
you won’t be chained to a porcelain throne!
Just think of three key concepts: purify,
capture, cleanse. And you'll see why this cleanse is absolutely
and truly perfect.
It's no secret that Jordan refers to the human body
as a temple, and believes that it should be pure. “Your body is
constantly working to eliminate toxins through the lungs, kidneys,
digestive system and, particularly, the liver. Open every channel for
detoxification and definitely aid your liver in its all-important
detoxification processes,” he urges.
Every minute of every day a properly functioning
liver eliminates small amounts of toxins, heavy metals, bacteria and
other impurities from the blood before returning it into circulation.
A healthy liver utilizes complex enzymatic processes to metabolize
toxins so they can be easily excreted from the body. Normally the
liver secretes about a quart of bile a day to carry processed
non-functional, non-nutrient environmental compounds and their
metabolites, as well as compounds your body normally makes, such as
cholesterol, to the intestinal tract, where they are carried out of
Perfect Cleanse Purify supports the body’s cleansing
functions, particularly the liver, to help with normal detoxification.
Its powerful key herbs include milk thistle seed (rich in silymarin, a
powerful antioxidant that replenishes the liver’s all important
glutathione activity); cilantro, dandelion, and yarrow flower (all
help produce and move bile); microbiologically enhanced selenium
(helps the body to produce basic liver antioxidants such as
glutathione); broccoli extracts, cracked-cell chlorella and aged
garlic (assist by providing the raw nutrients needed for detoxifying
toxic chemicals the body produces in its metabolic processes).
A healthy liver plays an essential role in the elimination of toxins
by minimizing their accumulation in the body.
Perfect Cleanse Purify contains botanicals traditionally used
to support normal detoxification functions. It’s a good first step.
But another important step is to capture these little “critters” and,
then, to transport them out of your body. That’s why we need to next
capture and then removes these potentially toxic compounds.
Trapping and binding toxins secreted through the
bile for transport from the body is crucial for effective support of
the body’s internal detoxification and cleansing functions. If the
impurities are not bound by fiber, they become subject to reabsorption
and recirculation by the body, ending up where they started, leaving
you no better off. Fibers trap toxins in the gastrointestinal tract,
binding them and their metabolites for transport out of the body.
Dietary fibers are capable of absorbing
nonfunctional metals, environmental pollutants and impurities your own
body creates in the gastrointestinal tract. The dietary fibers in
Perfect Cleanse Capture includes certified organic flaxseed,
pea hull, alfalfa whole leaf, barley whole leaf, and chia seed, and
they were specifically selected for their exceptional absorbing
capacity that facilitates the effective elimination of entrapped
toxins. They're also extremely nutritious, which makes them a truly
Assisting the elimination of trapped toxins by
gently sweeping the colon of accumulated waste is the final step in
the Perfect Cleanse journey. Powerful stimulant laxatives such as
Cascara Sagrada and Senna are not used in Perfect Cleanse because they
can irritate the delicate layer of the intestine so that it sheds—
stimulating bowel movements. This harsh action can cause cramping,
bloating and worse.
If there was only one word to describe
Perfect Cleanse Remove, it would have to be “gentle.”
Perfect Cleanse Remove is a digestive botanical blend that
includes natural magnesium salts, fenugreek seed extract, bishop’s
weed, peppermint leaf, aloe vera, ginger root, and fennel seed. These
work while you sleep to promote healthy, comfortable bowel movements.
Jordan advises that just about everybody would
benefit from seasonal cleansing. But be sure to cleanse intelligently.
By keeping in mind the key three steps Jordan outlines in
Perfect Weight America —purify, capture, remove—you too can
participate in the Perfect Cleanse. (Be sure to read Jordan’s Perfect
Weight America book, which includes a healthy eating plan to help you
reach your weight loss goals. There is also a code in his book for a
free, online support program.)
A Perfect Cleanse Made More Perfect - Weight Loss, Too?
Looking to lose holiday pounds? Then you should know
fücoTHIN, the most popular weight-loss dietary supplement
today. It captures the legendary metabolic-stoking properties of
Japanese brown seaweed perhaps more effectively than any herbal
weight-loss product now available.
The late Dr. Zakir Ramazanov, who developed
fücoTHIN, was a good friend of Jordan Rubin, the founder of
Garden of Life, one of America's leading whole food nutrition
companies. Dr. Ramazanov was a classically trained biochemist and
plant physiologist who served as Head Engineer at the Institute of
Solar Energy in the Soviet Union where he began experimenting with
solar bioreactors and how they affected the cultivation of certain
marine vegetables. He continued to develop cultivation methods that
allowed for the human consumption of sea vegetables (more commonly
known as seaweed).
Eventually, Dr. Ramazanov’s work led him to
fucoxanthin, a brown seaweed extract with the ability to burn fat,
which would ultimately become the main ingredient in fücoTHIN.
Most fat-burning products work by creating a
thermogenic effect, a process by which the body generates heat
(energy) by increasing the metabolism above normal. While
thermogenesis is good, creating this effect by boosting the central
nervous system can be very problematic for most people. Fucoxanthin is
unique because it creates a thermogenic effect without stimulating the
central nervous system.
Fucoxanthin breaks down visceral fat within the abdominal
region, without increasing heart rate.
While the discovery of the fat-burning potential of
fucoxanthin was ground-breaking, there was still one rather
huge problem. In order to get the right amount of fucoxanthin to
effectively burn fat, you would need to eat an outrageous amount of
And to harvest enough fucoxanthin from the seaweed,
you would need to grow miles and miles of normal seaweed to meet the
demand created by this unique product. Thankfully, Dr. Ramazanov’s
work with photo-bioreactors provided the answer. By controlling the
amount of sunlight and using large cultivation tanks filled with
pristine deep sea water, he was able to perfect a process that greatly
concentrated (200–500 times) the amount of fucoxanthin within seaweed.
Finally, Dr. Ramazanov created a proprietary process
used to extract the fucoxanthin and make it available for human
“Dr. Ramazanov told me that he believed fucoxanthin
could regulate a protein called uncoupling protein 1, or UCP1, which
controls the amount of fat stored in the body,” Rubin says. UCP1,
which regulates the activity of a key gene responsible for maintaining
the body’s temperature, is found in white adipose tissue, or visceral
fat. This type of fat, which usually surrounds the internal organs and
sits under our bellies, gathers toxins, leads to low-level
inflammation, and harms people’s hormonal health.
In the summer of 2006, news came of a study at Hokkaido University in
Sapporo, Japan, where Japanese researchers studied the effects of
fucoxanthin on more than two hundred laboratory animals. The Japanese
study found fucoxanthin effective in fighting flab by stimulating the
UCP1 protein, which caused stored fat to break down. In tests on the
laboratory animals, fucoxanthin resulted in a 5 percent to 10 percent
reduction in weight. The Japanese researchers said that since the
abdominal area contains abundant white adipose tissue, the compound
might be particularly effective at shrinking oversized midsections.
fucoxanthin do the same for humans? Study leader Dr. Kazua
Miyashita said his team hoped that fucoxanthin could be developed into
a nutritional supplement that targeted harmful fat. Professor
Miyashita said that their testing was the first to find that a natural
food component had been shown to reduce fat by targeting the UCP1
Dr. Ramazanov died before he could see fucoxanthin
made available for mass consumption. However, the light of his
scientific findings continues to shine brightly. Fucoxanthin is his
legacy. And Jordan Rubin is here to carry that torch onward with
Garden of Life.