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THE POWER OF RAWNoted vegan raw-foods style author and speaker Paul Nison, author of the classic The Raw Life: Becoming Natural in an Unnatural World, comments, “I knew it was only a matter of time before somebody with the experience in the supplement industry like Jordan Rubin would come along and figure out how to make a top-quality line of multivitamins made from raw nutrients.” As consumers began using some of the formulas Jordan first developed
at
Garden of Life, such as
Primal Defense,
RM-10
and
Perfect Food, they were feeling better and their health improved.
Reports began pouring in. People who needed help for a wide range of
health challenges picked up Primal Defense, in particular, to put their
guts through a sort of gastrointestinal “boot camp.” The influx of
valuable health-promoting beneficial bacteria, typically lost through
consumption of processed and prepared foods and the use of chlorinated
drinking water, proved to be foundational indeed. With proper health
support, people found they could actually make strides to better health.
Besides Primal Defense, Jordan Rubin also knew about the power of young grasses to capture the power of the sun. This greens-rich probiotic powdered formula offers satiating nutrition and is a powerful source of chlorella and other growth factors. And with RM-10, he developed a medicinal mushroom-based formula for immune health that uses the probiotic-culturing process to make the mushrooms more bioavailable to the human body. Garden of Life formulas essentially help a nutritionally devastated person’s bodily flora tract to recover a healthy balance of beneficial bacteria. More than a decade after their introduction, Primal Defense, RM-10 and Perfect Food, continue their popularity and experiencing enormous sales, most likely because of their foundational benefits of reintroducing the vitality of fermented foods.
VITAMIN CODE RAW FORMULASJordan Rubin and Garden of Life have continued to innovate, developing new, equally groundbreaking products, such as the Vitamin Code Raw targeted nutrient vitamin formulas. They have addressed the foundational health needs of millions of consumers by offering cultured raw B complex vitamins, raw vitamin D, raw vitamin C, raw Calcium and other specially targeted nutrients for men and women at specific ages. By using the actions of beneficial bacteria whose digestion of plants and nutrients melds them back together into their natural form, fermentation is the key to these extraordinary formulas. For example, through the process, vitamin C is no longer ascorbic acid, but rather delivered with potency-enhancing bioflavonoids. Folic acid, part of the B vitamin complex, appears in all its manifold variations. Antioxidants, which are compounds and substances that inhibit oxidation and may deactivate free radicals, work best within the fabric of the whole food. Many studies show how whole food vitamins, minerals and phytochemicals from vitamin C to selenium and coenzyme Q10 work best when presented with all cofactors. However, most run-of-the-mill nutrition formulas don’t bother to use nature’s alchemy to recreate the natural whole food fabric. Very few do it—or even know to do it. Vitamin Code Raw targeted nutrients represent a huge breakthrough in how we think about dietary supplements as they are founded on the notion that our vitamins should be artisan-crafted with cultured benefits from beneficial bacteria. See the Vitamin Code book for more information. Raw foods are valued because they are rich in enzymes and many other phytochemicals that processing and heating destroy. Yet, when enzymes in the body are depleted, health suffers. The body can produce only so many enzymes endogenously (internally), and the rest needs to come from the diet. Enzymes are only produced when food is in its raw natural state or fermented with beneficial bacteria. Fermented foods such as yogurt, miso and, yes, even coffee, deliver an incredibly diverse supply of antioxidants, especially powerful enzyme antioxidants such as superoxide dismutase and glutathione, due to the interaction of beneficial bacteria with phytochemicals. In fact, this interaction starts in the soil when a seed is planted. This is the wisdom inherent in consuming raw foods—and Vitamin Code Raw formulas. Many people with chronic illnesses or allergies say their health problems disappear after a month or two of eating raw foods. Others say they experience improved vision and other notable drops in cholesterol and blood sugar. Raw is good. Each vitamin and mineral contained in Vitamin Code Raw targeted nutrient formulas is individually cultivated with beneficial bacteria within a whole food complex of key fruits and vegetables (not heat treated), all certified organically grown for highest potency and purity, resulting in a process that mimics plant activity. With a certified-organic raw whole food base consisting of the healthiest foods such as bananas, parsley, strawberries, cucumbers, cabbage, kale, cauliflower, bell peppers and more, combined with beneficial bacteria, perhaps the most potent vitamins and minerals in the world are created, replete with plenty of code factors produced by the action of beneficial bacteria on the vitamins and minerals and whole raw plant base. This intelligent process relatively perfectly mimics nature. With Vitamin Code Raw targeted nutrients, consumers can address their individual health needs, such as enhanced antioxidant and immune, heart and circulatory health with enhanced B complex support, non-heme iron, full-spectrum vitamin E, vitamin A and more.
The Raw Truth—Top 10 Cleansing FoodsHere are Jordan’s top 10 cleansing foods from his new Raw Truth book:
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