New Chapter is a
B certified Company
Difference—Certified B Corp
We're joining the movement!
For our next new chapter… we're pleased to announce that New
Chapter has now achieved B Corp Certification! We're joining a vibrant
community of like-minded businesses who define success in holistic terms
that encompass not just profit, but people and planet too. "Since wellness,
sustainability, and ethical sourcing are our whole way of life at New
Chapter," says our founder, Paul Schulick, "we believe defining our success
in these terms is not only exciting, it's essential."
What is a B Corp, exactly?
Certified B Corporations, or B Corps, are a new kind of
company that uses the power of business to solve social and environmental
problems. The B stands for "Benefit." Becoming a Certified B Corp is like
Fair Trade certification or LEED certification—but for the whole business,
not just for a product or a building. B Corps aim to inspire all businesses
to compete not only to be the best in the world, but to be the best for the
world. There are currently over 900 Certified B Corporations from more than
60 industries in 29 countries, and New Chapter is thrilled to be one of
We're being the change.
Being a Certified B Corp aligns with New Chapter's
established principles of nurturing body, soul, and Mother Earth. For
instance, we believe it's vital to examine our business impacts and
aggressively try to reduce our footprint. We strive to use the highest
percentage of recycled content for our product boxes and marketing materials
and use closed-loop corrugated systems.We engage with our supply partners to
uphold a socially responsible and environmentally conscious supply chain. We
also have a continuing commitment to business practices that are based on
the balanced, humane, and integrated Work Ethic stated in our company Credo.
And New Chapter is devoted to several philanthropic partnerships at home in
Vermont and across the globe. We look for organizations focusing on healing,
for planet and self. For example, we support the Bumi Sehat birthing clinics
in Indonesia by supplying Perfect Prenatal® multivitamins to fulfill their
To become a Certified B Corp, New Chapter took part in a
rigorous assessment conducted by B Lab, which certifies and supports B
Find out more at