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Are You Living at Your Perfect Weight?
Make Your Final New Year’s
Resolution to Lose Weight
Healthy Living Article by Jordan Rubin.

Last spring, I traveled to Toledo, Ohio, a heavily blue-collar city where Jeep vehicles have been built since 1941 and home to one of my favorite team names in baseball—the Toledo Mud Hens.
I had been asked by community leaders to come to the Glass City to speak about how the Toledans could get healthier. Toledo may bill itself as the “crossroads of America” since the metropolis lies at the busy intersection of Interstate 90 and Interstate 75, but the collective health of its 300,000 citizens was at a junction point as well. Men’s Health magazine had recently ranked Toledo 98th out of the 100 best and worst cities for men after crunching numbers in 24 categories, including life-and-death data on cancer, heart disease, and strokes. The joke around town was that the only heavy lifting Toledo guys did following work was raising a cold long neck after a long day on the factory floor.

The community leaders were concerned that major companies were moving out of Toledo because health costs for employees ran double the national average, making the cost of hiring Toledo residents too expensive.

I had been working on a program called “Perfect Weight America,” a health and wellness plan that covered diet, supplementation, exercise, cleansing and detoxification, and stress management. I was looking for a city where I could test a pilot program, and Toledo fit the bill.

A major church opened its doors for me to speak, and my team and I convinced around 150 people—most of them terribly overweight or obese—to sign up for an abbreviated 11-week program. The results (see sidebar) were outstanding, better than imagined, and gave me the confidence to take the Perfect Weight America message across the fruited plain. The result is my latest book, Perfect Weight America, which was released January 2 and is already generating a buzz.

Perfect Weight America teaches you what to eat, when to eat it, how to cheat right, which foods can add fat and which foods can help it disappear. You’ll discover which foods make you hungrier and which foods keep you feeling full. You’ll be reminded about the importance of staying hydrated, how to integrate strategic snacking, and how adding superior supplements to your daily regimen will give you that extra edge. I also devote a chapter to an innovative cleansing and detoxification program called The Perfect Cleanse that should be done seasonally in January, April, July, and October.

If you’re looking to change your diet, change your life, and change your world, then you’ve come to the right place. Perfect Weight America is all about giving you the directions you need to make a U-turn in life and get headed in the right direction. Maybe it’s been years since you’ve woken up feeling refreshed or since you attacked the day with some spring in your step. Maybe your life has revolved around innumerable visits to the family doctor and expensive specialists who struggle to find out what’s “wrong” with you. Maybe you gulp down powerful drugs to fight off the ravages of hypertension, type 2 diabetes, heartburn, and a host of other ailments—and wonder if the side effects aren’t worse than the disease.

If this sounds like your life, then following the health recommendations set forth in Perfect Weight America will hand you the tools to transform yourself in ways you never thought possible.


In Perfect Weight America, I provide you with all the right foods, new habits, and a perfect-weight lifestyle. From a nutritional supplement standpoint, there are three unique aspects that I want to point out: cleansing, protein and insulin, and metabolism.

The Perfect Cleanse

Habitual intake of a diet high in refined and highly processed foods leads to accumulation of toxins, increased contact time, and damage to the lining of the gut, not to mention gas and bloating, due to higher pressures developing inside the bowel. In plain language, such foods gunk up the digestive tract like a mass of cookie dough in a garbage disposal.

Enough already! That’s what the body is saying after years, if not decades, of abuse. I believe that if the digestive system isn’t given a chance to restore itself—through body therapies known as cleansing and fasting—then digestive-related disorders can and will occur, affecting the very core of how the body grows, repairs itself, gains energy, and reaches its perfect weight.

This is why I strongly recommend that you embark on something I call the Perfect Cleanse, a 10-day detoxification and cleansing system I recommend be done four times a year. The Perfect Cleanse combines a revolutionary 10-day detoxifying eating plan and a 10-day, three-step cleansing supplement system aimed at purifying, capturing, and removing toxins from the body.

You can find out more details in Perfect Weight America, but the Perfect Cleanse starts with an eating plan tailored to the seasons. In the winter, you eat a homemade chicken soup for much of the day, followed by a healthy salad at night. In the spring and fall, you eat chicken soup, fruit, and a healthy salad, and during the hot summer, your diet revolves around fruit during the day and a healthy salad for dinner.

You can take your cleanse to the next level by going on the Perfect Cleanse system, which works naturally in the digestive tract to contribute to overall health and wellness. If you’ve never tried this type of cleanse, I urge you to view this like a spring cleaning, a chance to complete an—ahem—top-to- bottom scrubbing of every nook and cranny of your digestive tract. You need to reduce the toxic load that has built up over the years from exposure to toxins in the air, water, and food. Excess toxins can make you feel lethargic and impact your health in many ways.

The Perfect Cleanse is a three-product system including a patent-pending organic fiber blend that over a 10-day period works by assisting the trapped toxins to move smoothly through the digestive tract, gently sweeping the colon of accumulated waste. Don’t worry, you won’t be chained to a porcelain throne. Perfect Cleanse is a gentle formula with a digestive botanical blend that works while you sleep to promote healthy, comfortable bowel movements.* The formulation includes natural magnesium salts, fenugreek seed extract, bishop’s weed, peppermint leaf, aloe vera, ginger root, and fennel seed.

Perfect Meal

I was also involved in the development of a high-protein and fiber meal supplement smoothie mix called Perfect Meal, which is designed to dampen the munchies an hour or two before lunch or dinner. When you mix a serving of Perfect Meal into water, you are receiving two key ingredients to slow the digestion of carbohydrates in your digestive tract: Fibertrol and native whey protein. Fibertrol is a fiber blend that includes glucomannan derived from konjac root, a traditional Japanese food. It helps you feel full longer, reducing unnecessary food cravings that can lead to overeating during meals and overindulging on unhealthy snacks between meals.

As a snack, Perfect Meal helps you stay satiated due to a very low glycemic index (GI) of 14. The GI ranks carbohydrates according to their effect on your blood glucose levels. Any number below 55 is considered a low GI food, so drinking a glass of Perfect Meal will help you maintain healthy blood sugar levels instead of spiking them when you eat a banana split sundae, for instance. As you would expect, sugary desserts and refined foods have a high glycemic index, which means they are digested very quickly, leaving you hungry in a short time. When you keep nibbling sugary treats to satisfy your sweet tooth, the downward spiral continues.

Perfect Meal can break the cycle. The Perfect Meal powder comes in two natural flavors: creamy vanilla and milk chocolate. Just add water, and you’re drinking something that will satisfy your cravings for a sweet treat. At three grams of sugar and 200 calories, one serving is packed with protein and fiber. You can purchase Perfect Meal in a small tub or in handy packets, perfect for tucking into a pocket or purse as an SRE (snack supplement ready to eat).


If you’re scratching your head right about now, I don’t blame you— fücoTHIN (pronounced few-co-thin), a brand new nutritional supplement that was seven years in the making, can be characterized as a non-stimulant weight management supplement with a thermogenic effect for fat metabolism.* In fact, fücoTHIN has shown an ability to break down belly fat by raising the body’s metabolic rate without causing jitters, an increase in heart rate, or lost sleep. *

fücoTHIN is produced from the carotenoid—or pigment—that turns brown seaweed “brown.” Russian researchers conducted two double-blind, randomized, placebo-controlled clinical trials that had 150 obese women from Moscow follow a meal plan of 1,800 calories a day while taking fucoxanthin (the main ingredient in fücoTHIN) or a placebo. The two key results:

  • Those studied for weight-loss effects who received fucoxanthin lost an average of 14.5 pounds in just 16 weeks, versus those who received the placebo pill, who lost only 3 pounds.
  • Participants studied for metabolic effect found that taking fucoxanthin raised their metabolic rate an average of 18.2 percent.

In addition, body fat loss was 11.8 pounds in the fucoxanthin group, compared to 2.8 pounds in the placebo group. That’s a 450 percent greater weight loss and 422 percent greater fat loss, respectively. The women taking fucoxanthin also demonstrated fucoxanthin’s ability to maintain normal liver fat, blood pressure, triglyceride and Creactive protein (CRP) levels. *

What the Russian scientists hypothesized was that fucoxanthin possessed strong thermogenic— or fat-burning—properties. Thermogenesis is defined as a process in which the body generates internal heat and thereby increases its metabolic rate, which in turn requires the utilization of internal stores of energy, such as fat. Translation: thermogenesis raises the temperature of the body’s calorie- burning furnace, which burns fat. It’s the reason why hibernating animals don’t freeze to death during a long, hard winter. Their bodies spend the entire winter burning up stored fat that they accumulated during the feeding season. The same principle could be applied to humans: When stored fat begins burning up, the weight will start coming off.

Garden of Life released fücoTHIN several months ago—great news for those following the Perfect Weight America program. All the research we’ve viewed shows that fücoTHIN’s fat-burning results take about five to six weeks to react after you’ve started taking one capsule with each meal. The effects seems to be gradual and measurable, providing a steady metabolic boost, but research suggests that by taking an advanced dosage of 9 to 10 capsules per day in divided doses, results could be noticed in as early as two or three weeks. So, don’t buy a bottle and think it’s going to work right away. It takes time for your metabolism to shift.


Just after the recent New Year’s Day, I dipped my toes into the Mission Beach surf in San Diego and began an 11-month cross-country bus tour that will carry the Perfect Weight America message to more than 46 cities in 30 states plus Canada. I picked Mission Beach for a big reason. I began on my own road to recovery there, a story that I tell in my book. I know you can do this. I know we can do this.

I’ll be motoring to major cities like San Jose, Seattle, Denver, Kansas City, Atlanta, Chicago, Philadelphia, New York, and Boston as well as the hinterlands speaking to others about how they can change their diet, change their lives, and change their world. I’ll be speaking in health food stores, community centers, local schools and churches— any place that will have me—to encourage others on how they can reach their perfect weight. The Pew Research Center reports that dieters say they are 29 pounds heavier than they would like to be. If that number sounds like it’s in your ballpark, then joining the Perfect Weight America campaign—and sticking to the program— will move you much closer to your perfect weight and help you feel much better about yourself.

And that sounds like a New Year’s resolution worth keeping.

Perfect Weight America




Click Here to Return to the Perfect Weight America Home page.





Note: The content provided in this article is intended for informational and educational purposes only and is not intended to take the place of professional medical advice. You are encouraged to consult with your medical health care provider regarding any health concern or health-related condition you may have.

*These statements have not been evaluated by the FDA. These products are not intended to diagnose, cure or prevent any disease.

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The statements contained on these pages have not been evaluated by the Food and Drug Administration. The information conained here is not intended to diagnose, treat, cure, or prevent any disease. Suggestions and ideas presented in this document are for information only and should not be interpreted as medical advice, meant for diagnosing illness, or for prescriptive purposes. Readers are encouraged to consult their health care provider before beginning any cleanse, diet, detoxification program, or any supplement regimen. The information in this document is not to be used to replace the services or instructions of a physician or qualified health care practitioner.


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